Tentative
Event Schedule
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08.00 – 09.00
DMASL
Registration + Morning Networking with Snack
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09.00 – 09.15
DMASL
Welcome by DMASL Summit Project Chairs
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09.15 – 09.30
Chief Guest
Speech by Hon. Eranga Weeraratne - Deputy Minister of Digital Economy
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09.30 – 10.00
Presentation
Session 01 – Opening Keynote - You’re in a ToxAic Relationship by
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10.00 – 10.30
Presentation
Session 02 – From Local to Global: Expanding Your Local Business Worldwide. By
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10.30 – 11.00
Presentation
Session 03 – From Watch It to Want It: The TikTok Effect by
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11.15 – 12.00
Presentation
Session 04 - Making People Care: What Your Brain Does Before You Decide by
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12.00 – 12.30
Presentation
Session 05 - Stop Answering Briefs. Start Answering Consumers by &
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12.30 – 01.30
Networking Lunch
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01.30 – 02.15
Breakout
Breakout Rooms
- Main Stage (Grand Ballroom) Session 06 - Creator Economy and how to use it efficiently by
- Breakout Room 1 (The Eagle) Session 10 - Panel Discussion – Payments are getting Smarter. What Does That Mean for the Customer Relationship
- Breakout Room 2 (Albatross) Session 12 – The Hotel Marketer’s Playbook by
- Breakout Room 3 The Gym (Fiftykay Orchids) Session 15 - Workshop 1 - The Full-Funnel Effect for Services: Turning TikTok Attention into Action
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02.15 – 03.00
Breakout
Breakout Rooms
- Main Stage (Grand Ballroom) Session 07 – The 12-marketing myth’s we need to unlearn to be more effective By
- Breakout Room 1 (The Eagle) Session 11 – The Discovery Wars: How Brands Get Chosen When AI Answers First by BrandRadar
- Breakout Room 2 (Albatross) Session 13 - Waterside Chat – The Invisible Journey: Who Really Decides Where We Travel?
- Breakout Room 3 The Gym (Fiftykay Orchids) Session 16 - Workshop 2 - The Creator Operating System Audit –
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03.00 – 03.45
Breakout
Breakout Rooms
- Main Stage (Grand Ballroom) Session 08 - Creativity That Grows Brands: Three Creative Shifts Driving Business Growth by
- Breakout Room 2 (Albatross) Session 14 - Waterside Chat – Creators in Travel: From Travel Stories to Travel Startups
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03.45 – 04.00
Tea Networking
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04.00 – 04.30
Presentation
Session 17 - The Thinking Performance Marketer: the way to be relevant in the AI Age by
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04.30 – 05.00
Presentation
Session 18 - “Why so serious?” Humour in advertising communication by
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05.00 – 05.30
Presentation
Session 19 - From Creator Activity to Creator Infrastructure: Why brands need an operating system, not another influencer campaign by
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05.30 – 05.45
End of Day 01 & Invitation to Night Summit
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06.30 – 09.30
Zones
Night Summit
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08.30 – 09.00
DMASL
Morning Networking with Snack
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09.30 – 10.00
Interactive
Digital Energizer
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10.00 – 10.30
Presentation
Opening Keynote – “Before Brands, There Was Trust” by from Visa
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10.30 – 11.00
Presentation
Session 01 – DON’T WAIT FOR 2030! By
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11.00 – 11.30
Presentation
Session 02 – Beyond Logo: Building Immersive Brand Worlds by &
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11.30 – 12.00
Presentation
Session 03 - What does creativity mean when almost anything can be made? by
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12.00 – 12.30
Presentation
Session 04 - How to Prove the ROI of Brand Marketing by
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12.30 – 01.30
Networking Lunch
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01.30 – 02.15
Breakout
Breakout Rooms
- Main Stage (Grand Ballroom) Session 6 – From Renting Attention to Owning the Show by
- Breakout Room 1 (The Eagle) Session 11 - “Never Have I Ever” – Waterside Chat by The Faculty of Brands
- Breakout Room 2 (Albatross) Session 9 - Workshop 1 – How to have a Healthy (AI) Relationship by
- Breakout Room 3 The Gym (The Link) Session 14 - Workshop 2 - Why brands fail? (over 90% new launches don’t go beyond year 1) –
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02.15 – 03.00
Breakout
Breakout Rooms
- Main Stage (Grand Ballroom) Session 7 – Tripadvisor Travel Trends by , Head of APAC, Tripadvisor
- Breakout Room 1 (The Eagle) Session 10 – Waterside Chat – Million Views. So What? What Makes Digital Video Work
- Breakout Room 2 (Albatross) Session 12 – Waterside Chat on Offline is the new online – & &
- Breakout Room 3 The Gym (The Link) Session 15 - Workshop 3 – From Brief to Campaign Plan: Meta Ads Strategy framework that works in 2026 by
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03.00 – 03.45
Breakout
Breakout Rooms
- Main Stage (Grand Ballroom) Session 8 - Building Brands Through Creators, Content and Culture by & & & Megha Sooriyaarachchi
- Breakout Room 1 (The Eagle) Session 13 – Waterside Chat - What Makes Asia’s Best Work the World’s Best? With &
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03.45 – 04.00
Tea Networking
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04.00 – 04.30
Presentation
Session 16 - Who Gets to Innovate? By
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04.30 – 05.00
Panel Discussion
Session 17 - Waterside Chat by DMASL Executive Committee
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05.00 – 05.15
DMASL
End Note by DMASL
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05.15 – 06.30
DMASL
Walk to Summit Social
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06.30 – 11.59
DMASL
Summit Social